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Staying on top of marketing trends

Staying on top of marketing trends

Marketing trends are key changes in a strategic direction of the digital marketing landscape that influences the way marketers interact with their target audience. Some marketing trends that you can make use of would be Google Alerts, social media hashtags, signing up...
Essence of branding

Essence of branding

A brand is an intangible marketing or business concept that helps people identify a company, product or individual. Within a company, branding marketing is an all-encompassing, constantly evolving strategy.  Branding is the marketing practice of actively shaping your...
Gaming in training

Gaming in training

Everyone plays games be it as a hobby, to pass time or for leisure. From indulging in games like solving crossword puzzles to playing Pokémon Go, there is a game catered to everyone’s liking. However, the idea of gamification in the workplace isn’t as simple as...
The illumination of mobile applications

The illumination of mobile applications

Mobile applications have become increasingly pervasive in recent years. How mobile applications perform alongside backend service infrastructure plays an important role with multitudinous businesses today. Many business models such as ride hailing apps, food delivery...
Technology transformed our world

Technology transformed our world

Technology has played a huge role in impacting our lives, it runs our lives today. Now, with the invention of smartwatches, emerging wearable technology, and smart speakers like Google home and Amazon Alexa, these capabilities are part of our daily lives. As...