The Power of Data Analytics

Published by belleo

Thursday, Aug 25

Why Is It Important to Utilise Data Analytics?

You might guess that data analytics is just a bunch of charts analysed and interpreted for business purposes. However, do you know the importance of it for businesses? Well, it is really to know your customers inside out to solve their problems or enhance their experiences by using past, existing or futuristic data. You can have all the raw data about them but it is pointless if it’s not presented, analysed and interpreted correctly. Ultimately, you won’t understand your customers if you don’t understand the data. It cannot be used to your advantage. This will result in not meeting your customers’ needs and wants, hence not retaining them. 

Types of Data Analytics

These are the 4 main types of statistics in data analytics that most companies use. 

Descriptive analytics is very common in the business world because it talks about describing what has happened over a certain period of time. For example, sales over the period of Chinese New Year are higher than sales on regular days. It is basically to describe the data you have. 

Predictive analytics is an accurate assumption of what will occur in the near term, based on previous data. For example, if your products are selling more to a certain group of audience for some time, you would then know that there’s a higher probability for your sales to grow. Hence, with a budgeted campaign, it will be more effective to target those audiences in the future.

Diagnostic analytics means analysing and giving explanations why something has occurred. Usually, this is done after descriptive statistics. For instance, let’s say you are a business selling products online and customers are cancelling their orders at the purchase stage. To find out why you can include a small question and answer that tells you why they are cancelling their orders. (etc, shipping fee, no discount, purchase later) This is utilising diagnostic analytics. 

Prescriptive analytics works with predictive statistics where data collated is used to determine near-term outcomes and actions to take, to improve decision making.  For example, if you have previous data on your inventory levels on special occasions, and there are more sales, you will then take action to restock supplies needed in those situations to meet your demands.

Companies That Are Utilising Data Analytics

One of the companies is Adidas, a design company that utilises data analytics to improve the shopping experience of people buying from Adidas. How? You may ask. Adidas collects data on people’s behaviour while they shop, especially new customers. The data is then analysed based on the pages visited and the time spent on product pages. They would then recommend certain items on the side of the page that might interest those customers to purchase. 

Another company that utilises data analytics is Spotify. Spotify has its own campaign called “Spotify Wrapped” every year which summarises the songs and includes fascinating insights into people’s musical tastes. Data is collected from users and then presented to them interestingly, which retains the users to continue using Spotify. This is how Spotify has taken data analytics to its advantage.

Netflix is a production company that makes use of data analytics. How? They collect data from shows and movies that people watch and analyse them. From there, based on their watching habits, they will recommend new shows or movies that relate to that genre, so that people will come back to Netflix for more content, hence retaining them. 

It is fascinating to see how data can be manipulated to be used as an advantage for your business, to retain or acquire new customers. 

Are you a business owner whose intrigued to utilise data analytics? Here at Q-Zone Tech, we provide various IT solutions, such as data analytics and many more! Contact us through our email at info@qzonetech.com for more information!

Cheng, A. (2022, March 31). Why data analytics are crucial for your business. RingCentral. Retrieved May 23, 2022, from https://www.ringcentral.com/us/en/blog/why-data-analytics-are-crucial-for-your-business/

Hillier, W. (2021, December 23). 7 Interesting Companies Using Data Analytics. CareerFoundry. Retrieved May 25, 2022, from https://careerfoundry.com/en/blog/data-analytics/data-analytics-companies/ 

Cote, C. (2021, November 18). What Is Diagnostic Analytics? 4 Examples | HBS Online. Business Insights Blog. Retrieved May 22, 2002, from https://online.hbs.edu/blog/post/diagnostic-analytics#:%7E:text=Diagnostic%20analytics%20is%20the%20process,descriptive%20analytics%20to%20identify%20trends

Stewart, L. (2021, August 20). Five insanely cool companies that use data analytics. Thinkful. Retrieved May 25, 2022, from https://www.thinkful.com/blog/five-cool-companies-that-use-data-analytics/ 


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