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Standing out in a crowd

Standing out in a crowd

Standing out in a crowd is tough, with so many well-known companies constantly vying for the public’s attention, it is hard to establish and make yourself known.  Reputation is the public’s opinion about a company’s corporate actions and it helps you stand out among...
Understanding your target audience

Understanding your target audience

What is a target audience? They are a group of people that would want or need products/services that your company offers. They are the group of people that you would want to reach out to, engage with and ultimately get them to purchase from you. There are plenty of...
Effectively reaching your target audience

Effectively reaching your target audience

To attract your target audience’s attention, you should know and understand your company’s message, who your target audience is, and what they want to see and hear from you. Once that is achieved, you will be able to tailor specific contents that suit their...
What’s your business goal?

What’s your business goal?

As 2021 is coming to an end, we are preparing for a great 2022. Our New Year’s resolution is to help empower businesses with BrandTech. What is your business goal? Share with us your business goal today and stand a chance to win attractive prizes worth up to S$10,600...
Staying on top of marketing trends

Staying on top of marketing trends

Marketing trends are key changes in a strategic direction of the digital marketing landscape that influences the way marketers interact with their target audience. Some marketing trends that you can make use of would be Google Alerts, social media hashtags, signing up...