Standing out in a crowd is tough, with so many well-known companies constantly vying for the public’s attention, it is hard to establish and make yourself known.
Reputation is the public’s opinion about a company’s corporate actions and it helps you stand out among the crowd.
To have a reputation, you would have to brand your company and come up with a brand identity that sets your company apart from its competitors and allow your brand to be etched into your consumer’s mind.
Branding is the process of creating a strong, positive perception of your company and its products in your customer’s mind. It is important as it helps to create a lasting and memorable impression of your company on your customers.
It also helps to distinguish your company from your competitors and lets your consumers know what to expect from you, thus helping you to stand out among the crowd.
Creating a brand identity is an aspect of branding.
A brand identity is a set of elements that a brand uses to differentiate itself from its competitors. The elements consist of a brand voice, brand personality, brand tagline and key messages.
Before diving into creating your brand identity, the very first step is to research. Creating a brand identity is not something that can be done overnight, it requires time, research and plenty of brainstorming.