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The Journey of Marketing in Business

The Journey of Marketing in Business

The Process of Marketing Previously, we talked about what marketing is, the 7Ps of marketing, and some of the consequences of not having marketing plans for your business. Have you wondered about the process behind marketing? How exactly is it done? Is it a one-time...
In the World of Marketing

In the World of Marketing

What Is Marketing? Did you know there is a term that is called ‘marketing yourself’? For example, you study extremely hard to be at the top in class. Your classmates would start to notice, be aware or possibly ask you for help in their subjects because of your...
The Untold Truth of Branding

The Untold Truth of Branding

Branding Components In the previous article, we talked about major companies and their branding strategies. That leads us to the next question, is branding really as simple as just a name and a logo? Let us discuss some of these branding components companies are...
Expand Your Business With Branding

Expand Your Business With Branding

What Is Branding? We, humans, have our own names, and that is how we identify our friends and family. Likewise, when identifying companies, we often recall them by their brand names. Branding is a vast concept that comprises multiple components such as brand identity,...
Hidden Impacts of Technologies on Brands

Hidden Impacts of Technologies on Brands

Branding by Itself In the previous article, we talked about branding with technologies (BrandTech) and its relevancy in years to come. However, have you wondered how brands were, before the use of technologies? Well, brands were mostly incorporated into...
Will BrandTech Be Relevant In Coming Years?

Will BrandTech Be Relevant In Coming Years?

The term BrandTech is literal from what it means. It is the combination of Branding and technologies. Technology helps make the establishment of a brand from scratch much easier in terms of the time and effort needed for it. To understand BrandTech’s relevance in the...