Branding by Itself
In the previous article, we talked about branding with technologies (BrandTech) and its relevancy in years to come. However, have you wondered how brands were, before the use of technologies? Well, brands were mostly incorporated into brick-and-mortar stores. Branding and marketing were done through traditional media such as billboards, street furniture, newspapers, radio, and magazines. Although it may be easier to reach a wider audience within a short period of time, it is very intrusive and only provides one-way communication with potential customers.
Branding With Technologies
However, having multiple streams of channels, such as through a mobile app, e-commerce store, or website can not only broaden your reach but be more targeted towards specific audiences. Using even advanced technologies would boost your brand’s perception.
Types of Technologies
Other common technologies that are used are e-commerce stores and mobile applications. These are platforms used to reach potential customers, interact with and build a relationship with them. Nowadays, people love to buy their things online because more information is given to them, and it is very convenient to do so. As for mobile applications, it is a tool that can be used to provide utility content to consumers, where they can revisit the app anytime to have access to the company’s information, functions and features.
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