Did you know that it not just costs 5X more to acquire a new customer than closing an existing customer on new sales, but increasing just 5% in customer retention can increase your profits by at...

Why Is It Important to Utilise Data Analytics? You might guess that data analytics is just a bunch of charts analysed and interpreted for business purposes. However, do you know the importance of it...

Customer Relationship Management Customer relationship management (CRM) is key for any business, but did you know that the term itself is fairly new? The term “CRM“ was coined around the year 1995,...

The Process of Marketing Previously, we talked about what marketing is, the 7Ps of marketing, and some of the consequences of not having marketing plans for your business. Have you wondered about...

What Is Marketing? Did you know there is a term that is called ‘marketing yourself’? For example, you study extremely hard to be at the top in class. Your classmates would start to notice, be aware...

Branding Components In the previous article, we talked about major companies and their branding strategies. That leads us to the next question, is branding really as simple as just a name and a...

What Is Branding? We, humans, have our own names, and that is how we identify our friends and family. Likewise, when identifying companies, we often recall them by their brand names. Branding is a...

Branding by Itself In the previous article, we talked about branding with technologies (BrandTech) and its relevancy in years to come. However, have you wondered how brands were, before the use of...

The term BrandTech is literal from what it means. It is the combination of Branding and technologies. Technology helps make the establishment of a brand from scratch much easier in terms of the time...