Before we dive into the advantages and disadvantages of Enterprise Resource Planning (ERP), let's do a quick recap on what exactly ERP is! Enterprise Resource Planning (ERP) is a type of software...

Summary: Effective from 01 April 2023, the grant support level is up to 50% for Enterprise Development Grant (EDG) and Productivity Solutions Grant (PSG). EDG and PSG are important programs that...

Building Customer RelationsBuilding customer relationships is something every company must do to succeed. After all, without customer relationships, there are no sales; without sales, there is no...

Did you know that it not just costs 5X more to acquire a new customer than closing an existing customer on new sales, but increasing just 5% in customer retention can increase your profits by at...

Why Is It Important to Utilise Data Analytics? You might guess that data analytics is just a bunch of charts analysed and interpreted for business purposes. However, do you know the importance of it...

Customer Relationship Management Customer relationship management (CRM) is key for any business, but did you know that the term itself is fairly new? The term “CRM“ was coined around the year 1995,...

The Process of Marketing Previously, we talked about what marketing is, the 7Ps of marketing, and some of the consequences of not having marketing plans for your business. Have you wondered about...

What Is Marketing? Did you know there is a term that is called ‘marketing yourself’? For example, you study extremely hard to be at the top in class. Your classmates would start to notice, be aware...

Branding ComponentsIn the previous article, we talked about major companies and their branding strategies. That leads us to the next question, is branding really as simple as just a name and a logo?...