Branding Components
Brand voice is the brand’s style of communication to its customers.
Brand identity is the visible elements of your brand, in terms of colour, logo and designs.
A brand promise is really what your brand promises to deliver for every interaction with your company.
Brand values are guiding principles that shape every aspect of your business.
Brand targeting is which segments are you targeting, in terms of demographics, psychographics, geographics and behavioural variables.
Brand positioning talks about how you want your brand to be perceived by your customers.
Benefits of Brand Development
Firstly, it is really to build on customers’ recognition of your company. In this present age, there are countless brands out there, hence, it’s important to create an identity by branding, to be easily recognised.
Another benefit is to help your customers to differentiate your business from your competitors. Thirdly, if you are launching new products, it’s easier to introduce them to your customers when your brand is well developed. Having your brand well-developed creates shared values and an emotional connection with your customers, which increases brand loyalty.
Lastly, it builds the credibility of your brand which establishes trust with your customers. Hence, a higher chance of purchase.
various brand elements to look at and improve. Not only that but those elements have to relate closely back to your company’s identity.
Drawbacks
Another drawback will be the logo design being outdated for your business. Sometimes, the logo design may not even align with your product offerings, especially for newer companies. Since the logo designs appear everywhere whenever customers interact with your business, confusion may occur to your customers, leading to them not purchasing from you.
