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The Power of Data Analytics

The Power of Data Analytics

Why Is It Important to Utilise Data Analytics? You might guess that data analytics is just a bunch of charts analysed and interpreted for business purposes. However, do you know the importance of it for businesses? Well, it is really to know your customers inside out...
How Has Customer Relationship Management Evolved?

How Has Customer Relationship Management Evolved?

Customer Relationship Management Customer relationship management (CRM) is key for any business, but did you know that the term itself is fairly new? The term “CRM“ was coined around the year 1995, however, the process itself has been around for decades, for instance...
The Journey of Marketing in Business

The Journey of Marketing in Business

The Process of Marketing Previously, we talked about what marketing is, the 7Ps of marketing, and some of the consequences of not having marketing plans for your business. Have you wondered about the process behind marketing? How exactly is it done? Is it a one-time...
In the World of Marketing

In the World of Marketing

What Is Marketing? Did you know there is a term that is called ‘marketing yourself’? For example, you study extremely hard to be at the top in class. Your classmates would start to notice, be aware or possibly ask you for help in their subjects because of your...
The Untold Truth of Branding

The Untold Truth of Branding

Branding Components In the previous article, we talked about major companies and their branding strategies. That leads us to the next question, is branding really as simple as just a name and a logo? Let us discuss some of these branding components companies are...